Can a fascination with nature and handicrafts give rise to an original brand that brings people joy and allows for the creation of truly unique things? Definitely yes!
We are the creators of Greenowacja – a Poznań-based studio where nature meets creativity, and reindeer moss becomes the foundation for original decorations, gifts, and workshops.
Our passion is creating and giving simple materials a completely new form. Nature is especially close to my heart, which is why reindeer moss has become the main material we work with. We create decorations, artworks, and personalized gifts, often combining moss with wood and laser-cut, engraved elements.
We like to look for new ideas and design things that are not just another repetitive product, but have their own character and are often created specifically for a particular person.
What is important to us:
• creating original, durable items that are different from mass-produced goods,
• developing our own brand and constantly learning new things,
• showing that handicrafts can be not only a passion but also a way to run a modern business,
• connecting with people and sharing creativity during workshops,
• giving others the satisfaction of creating something with their own hands,
• using natural materials and introducing a touch of greenery into everyday surroundings.
„uśMECHnij się!” (Smile and Moss wordplay)
This slogan best reflects the idea behind Greenowacja—we want our decorations and workshops to bring a smile, provide the joy of creation, and offer a momentary escape from everyday life. Moss and nature are not just our working materials, but also a way to create things that bring joy for years to come.
A good START, or what to do to get off to a good start.
On motivation, potential and personal branding.
How much is it worth - or how to price your work
How not everyone will like you
How do you strike a balance in business
Design thinking, or keep calm & Design Thinking
