Erasmus+ CREATIVE EUROPE Conference

Events

May 20, 2026.
14.00-17:00
University of the Arts Poznań

project 1.02-31.07.2026
Workshops 5-6.02.2026
University of the Arts Poznań

What does life with creativity really look like today?
Where does the money come from, how do you combine authoring projects with commercialism, and how do you build a brand without losing your own language?

Join a meeting for creative people who want to consciously develop their career path.

Creativity is not only talent – it is also decisions, strategies and specific sources of income.

This conference is a practical look at creative work from the inside. No myths or simplifications. Instead: the experiences of people who combine art and business on a daily basis, build their own brands and grow on their own terms.

What topics will we cover?

How to make money from creativity in real market conditions
How to build recognition and gain customers
how to combine different sources of income
How not to lose your own style in commercial work

The CREATIVE EUROPE conference will be held in the hospitable spaces of the University of Arts in Poznan. Participation is determined by the order of registration. The number of places is limited.

Conference Program

14:00-14:15 Opening and introduction to the event and the context of the Creative Europe project. A brief overview of why supporting the creative sector matters today – and what results the project has produced.
14:15-14:35 Monika Staniec
Is talent enough? How an interior designer builds a brand, clients and business
How to make customers want to pay for aesthetics? About building a personal brand that attracts orders and collaborations – and about social media as a viable sales and trust-building tool.
14:35-15:00 Lukasz Jankowski & Angelina Janas-Jankowska
Creative duo without one drawer – film, business, grants and own brand
How to develop interdisciplinarily and not get locked into one role? About combining artistic, commercial and grant projects and building your own initiatives in parallel to working for clients.
15:00-15:20 Dorota Piechocinska
Illustration that makes money – how to turn your own style into commissions and recognition
How to create a style that works for you? About building recognition and developing multiple sources of income – without losing your own identity.
15:20-16:00 panel discussion
Is it possible to make a living in creativity today – without a full-time job, without compromise or without burning out.
A conversation with practitioners about the realities of creative work – building a career, combining creativity with business, taking on collaborations and maintaining one’s own style. Participants: Monika Staniec, Łukasz Jankowski, Angelina Janas-Jankowska, Dorota Piechocińska, Piotr Grzywacz (UAP) and participant.
16:00-16:20 Q&A
Questions from the floor Time for conversation, clarification of topics and exchange of experiences.

16:20-17:00 networking
Informal part of the event with refreshments – a space to meet other participants and build relationships.

Event implemented under the Erasmus+ program Creative Europe. Transforming passion into profit , which supports the development of the cultural and creative sector in Europe.

The project focuses on strengthening the competencies of artists and creating a space for the exchange of knowledge and experience.

Project partners

The Creative Europe project is implemented by a consortium of organisations operating at the intersection of creativity, education and business:

Clever Communication (Poland), creators of kreatywni.online – project coordinator, specialising in creative business development, digital marketing and mentoring creative professionals. clevercom.pl
Rumi Kunst Instituut (Holandia) – międzynarodowy instytut sztuki i edukacji artystycznej z Rotterdamu, doświadczony w realizacji wystaw, projektów międzykulturowych i programów rozwojowych dla artystów. rumikunst.com
MyCulture (Italy) – an organisation operating in the field of education, culture and social entrepreneurship, supporting creators in the development of professional skills and international cooperation. associazionemyculture.org
Magdalena Abakanowicz University of Fine Arts in Poznań (UAP) – project partner, supporting educational and recruitment activities and connecting the project with the academic community and art students. uap.edu.pl

Thanks to this cooperation, project participants gain access to international knowledge, different perspectives and real contacts in the European creative sector.

Disclaimer: Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Project: KA210-VET-AB89430F. Creative Europe: Transforming Passion into Profit.