As you probably know, creativity is the ability to connect the dots. These dots can be ideas, materials, technologies, but also people, situations and occasions. The more connections you make between theoretically very distant and different dots, the more interesting the outcome of your creation. A real-life example?
You think it’s impossible to combine motoring with jewellery? It isn’t! Out of a love for minimalist design, motoring and upcycling, a collection of unique jewellery was created from elements recovered from car parts – pARTs. It’s incredible how beautiful integrated circuits or upholstery fragments can be in the right setting😊
Mixing different industries and ways of looking at things is the domain of cross-cutting social, artistic or business projects Interdisciplinarity, which means combining knowledge and experience from different fields, makes it possible to effectively solve problems or generate completely new ideas that meet the needs of their audience in a unique way. This is one of the reasons why specialists from various industries are invited to StartUp projects For example, during our creative workshops, the purpose of which was to develop functional guidelines for an application supporting proper vitamin supplementation, students of computer science, a dietician, a psychologist, a sociologist, an English teacher and … an animal technician worked together at one table. You know who came up with the most interesting, because the most offbeat idea for app functionality? An animal technician!
Multidisciplinarity by clashing the non-obvious can produce really interesting results.
Multidisciplinarity by clashing the non-obvious can produce really interesting results. The ability to generate innovative ideas or find unusual answers to problems can, in an increasingly competitive business environment, help to find valuable differentiators and significantly influence the development of a company. This is why when we sit down to work out a growth strategy for an organisation, we invite not only marketers and salespeople to join the team, but also people from the HR, production or accounting departments. You’d be surprised how interesting insights into the company’s value and growth prospects will be had not by the CEO, but by the accountant. Therefore, don’t be afraid to mix everything you can. In designs, techniques or ways of communicating your activities. Also, don’t be afraid to get hooked on industries that seem difficult at first glance. In construction, banking or food production, creative people are also needed because they bring new insights to existing problems and challenges.
Creativity allows companies to react quickly to changing trends and adapt to market demands. So look around you and see if your talents might be useful in a place you would never have thought of.
Well, being in the right place at the right time can be a breakthrough, even if it seems random at first glance. Although, as experts in the field will tell you, coincidences do not exist. 😊
Nevertheless, sometimes the paths of a creative individual are as twisted as a trail in the Andes and lead through surprising coincidences. You remember Charlie from “Willy Wonka & the Chocolate Factory”
who found a golden ticket hidden in a chocolate bar? And, of course, it’s not about relying on blind luck, but about making the most of the opportunities you encounter. And you need to know that there is no better way to generate opportunities than by meeting and talking to people. Therefore, visit trade fairs, events, interesting events and conferences – in Poland and, if you have the opportunity, abroad. What you will see, who you will meet and what experiences you will gain and what enlightenments you will experience will be priceless.
And even if you don’t have the time or resources to travel far, you can still show your work to the whole world and find an audience in other countries. Nowadays this is much easier than it used to be, because we live in a global village connected by the internet.
You’ve probably already taken the first step, which is to say you have a profile on Instagram and Facebook, perhaps posting what inspires you and sharing what you create with your community. It’s great if you also show at least a bit of yourself, talk about your values or share ideas or ask for feedback. Anything that makes your profile lively and authentic is really at a premium.
Is it worth setting up your own online shop? Not always, it’s a question of the scale of your business and the outlay you need to make to build and promote your shop. We strongly recommend you consider using tools that are already available and don’t have a large cost per entry, such as Etsy or Amazon Handmade. .
Etsy is a global selling platform for artisan products from all over the world and boasts almost a hundred million active buyers.
What’s important is that the initial fees are very low and to set up your shop on Etsy you only need 20 cents and you can continuously monitor the statistics of visits, purchases or include paid advertising to promote your shop. Remember that positive reviews are very important, so you need to go hard on customer service. One dissatisfied customer can cost you a lot of nerves and … more lost customers.
The huge potential reach is of course also Amazon, which in 2022 5. was the 5th most visited website in the USA. Amazon Handmade, which is integrated with it, guarantees great reach and, importantly, you do not pay any fee for listing an item, you only pay for the finalised sale.
To summarise:
A good START, or what to do to get off to a good start.
On motivation, potential and personal branding.
How much is it worth - or how to price your work
How not everyone will like you
How not to lose balance on the seesaw called entrepreneurship
Design thinking, or keep calm & Design Thinking
